I’m Phoebe, a strategic and hands-on Senior Graphic Artist with 10+ years of experience driving brand storytelling across apparel, retail, and digital platforms. Expert in translating purpose-driven brand values into compelling visual design, with deep experience in apparel graphics, packaging, environmental design, and campaigns. Proven leadership in guiding cross-functional creative processes, rebranding initiatives, and mentoring teams.

My goal is always to transform ideas into sophisticated visual experiences, whether I’m building a brand’s visual story from the ground up or refining an established identity.